Ad Measurement & Brand Safety
I help teams design ad measurement systems that are privacy-conscious and resilient. I assess your current setup, identify gaps in viewability, attribution, and safety signals, and provide a roadmap for trusted, scalable integrations with partners like Moat, Nielsen, and Comscore.
This service helps organizations ensure that their advertising strategies are both effective and aligned with brand integrity. We assess how ad performance is measured across platforms—covering viewability, reach, engagement, and conversion—while also evaluating systems for detecting fraud, invalid traffic, and misaligned placements. Our approach includes auditing data sources, tag implementation, and third-party measurement tools to verify accuracy and transparency. We also review brand safety controls, such as content adjacency filters, blocklists, and contextual targeting strategies. The result is a clear understanding of your ad measurement ecosystem and practical recommendations to improve trust, accountability, and brand protection.
DELIVERABLES
Ad Measurement Audit
Review of current measurement frameworks, including KPIs, attribution models, and cross-platform consistency.Tagging & Implementation Assessment
Evaluation of tracking pixels, SDKs, and server-side integrations to ensure proper data collection and signal integrity.Third-Party Tool & Vendor Review
Analysis of ad measurement and verification partners for accuracy, compliance, and contract alignment.Invalid Traffic & Fraud Detection Evaluation
Assessment of protections against bots, click fraud, and non-human traffic using internal data and vendor tools.Brand Safety Controls Audit
Review of blocklists, content adjacency settings, keyword exclusions, and contextual targeting rules.Content & Placement Risk Mapping
Identification of high-risk inventory types and environments where brand presence could be compromised.Compliance & Privacy Check
Ensure that ad measurement practices align with data privacy laws and platform-specific requirements (e.g., GDPR, CCPA, iOS ATT).Insights & Optimization Report
Recommendations for improving measurement accuracy, brand alignment, and performance tracking across media channels.
